SERVICESChallenges,
reframed.
There is no industry that does not benefit from gaining perspective from someone from outside the industry. When your organization is stuck, stalled or needs to be aligned strategically — you do not need more of the same ideas the rest of the category is leveraging, you need someone who asks fresh questions, reframes the challenges, and knows where to look to find the answers.
What Makes Working With Broad Walk Unique
A Broad Walk engagement is defined as much be strategic rigor and results as it by energy, style, and an ability to inspire the followership that brings people along through complex initiatives.
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Full attention of an experienced senior consultant
At Broad Walk we give clients full or dedicated attention of senior leadership, and pace commitments to ensure capacity. The goal is always to ensure clients feel they've received more value than they expected, and have access to her thinking, ideas and recommendations in real time.
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Category benchmarking of cultural relevance
Broad Walk has developed a proprietary tool for benchmarking the cultural saliency of an institution or organization. Used as an early diagnostic tool, it examines the levers that indicate where you are lagging or leading, and illuminates a path for prioritization.
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High engagement and followership as the work evolves
We firmly believes that work should be enjoyable and that our work and workplaces can be a source of inspiration and reward in our complicated lives. As leaders, we bring perspective, grace and levity to serious work. Understanding the stakeholders, influencers and cultural dynamics is a key part of the process, and we take the time to understand both the table stakes and unspoken motivators.
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Customized teams of just the right resources — micro dosed or embedded
Broad Walk has a deep and growing ecosystem of vetted specialists who come together to deliver against more complex scopes where and when needed. Save the pitch process and go straight to delivery for design, social media, publicity, video or paid media and development campaigns.
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Human Intelligence enhanced and accelerated by AI
Broad Walk leverages a suite of AI tools to move at speed. Category and competitive assessments done in a fraction of the time. Narratives vetted and tested. Scenarios modeled out.
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Inspiration from unusual sources
There is power in going outside the usual tropes, conventions and habits of your category. The world continues to change at speed and the traditional approaches to communications, development and even leadership continue to chart new courses. Examining what can be learned from hospitality, entertainment, sport, technology, the natural world, academia, often brings an insight, innovative approach or powerful experiment that pushes an organization forward in truly creative ways. As a strategist, I am always looking for new source material and provocations for my clients.
Broad Walk's fractional services concentrate in Communications/Marketing and Development, often spanning both.
Here are the most common projects we take on:
MOST ENGAGEMENTS START HERE
Service #1When you are ready to lead your sector and level up your organization
The solutionRelevancy Audit and Road Map for Impact
Relevance Audit, Action Plan and Board Presentation, 4-6 weeks
CONTINUE WITH
Service #2When you are ready to get serious about your revenue strategies
The solutionShort-term or retained leadership capacity
Fractional Development & Communications Lead
Service #3When you need to inspire your stakeholders and staff
The solutionStrategic Alignment and Annual Goals
Organizational Vision, Mission, Master Narrative and Internal Communications Roll Out plan
Service #4When you need a really clear case for support that translates into dollars
The solutionLanguage that unlocks donor support
Fundraising Narratives and Donor Profiles
Service #4When you need your board to secure critical funding
The solutionTrainings and coaching that inspire action
Board Fundraising Workshops & Board Development Committee Training
Service #3[ When you… — event revenue growth, copy TBD ]
The solutionEvent revenue growth strategies
Event audits, sponsorship tiering, lead generation and pitching
FAQs
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Organizations need clear vision and mission statements to guide the prioritization of resources and to track impact. Too often they read as if they were written by a committee, with a clause from every voice in the organization. A crisp, focused vision and mission is a motivator, a rallying cry and a destination. If your organization doesn't have one, or has one that hasn't been updated in more than a decade, or is unknown by your board and staff, it's time to start a process to creating them. Most often the call comes from a new leader within the organization or board who realizes that mission creep, lapsing donors, and staff turnover might indicate an organization adrift. -
The cultural relevancy audit came from an observation about Public Gardens. The suggestion was made that "Gardens can lead the way." I believe this, but I also believe many are not, and I wondered why. Too many consumers overlook the impact and power that these institutions can wield. So I examined the dimensions of leadership that would capture cultural relevance for a broad set of stakeholders and prospective supporters and fans and mapped them across four pillars of organizational health. The findings are often powerful for board and leadership teams to ponder.
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Right before annual planning. The audit, especially when paired with a master strategic plan, helps to illuminate the goals to set and chase in the coming year, and where to try to move the needle.
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The audit can be done very quickly through a few stakeholder interviews and analysis of internal data. The richer the inputs, the richer the outputs. We recommend several weeks to really explore the dimension of the organizations and a bit longer if it is a data-rich institution.
Book an exploratory 20 minute call to share your challenges and learn more about our approach.
Reach out to explore how Broad Walk can help your organization.